LEGO Movie Announced: Have They Gone Too Far This Time?: "
With the G.I. Joe and Transformers movies doing well at the box office, it shouldn’t surprise anyone that more toys-to-movies concepts are jumping on the bandwagon. Plans have been in the works for a while to make movies based on (among others) Stretch Armstrong, Hot Wheels, Battleship, and even View-Master. And now plans have been announced for a movie based on LEGO.
Yes, LEGO, which is well-known for resisting efforts by Hollywood to get their products into movies, has now inked a deal to make a movie based entirely around them. Reports are that the movie will be aimed at families, centering on themes of creativity and imagination, which makes me wonder why they didn’t just let Pixar use their toys for the Toy Story movies.
Now, one can hardly blame LEGO for wanting to get in on this cash cow. But, really, I think the reasons LEGO is so wonderful are that people love to build and destroy things, and that it represents real life in such a whimsically blocky way. The videogames are successful because they include a lot of building and destroying, just like real LEGO, and because they present familiar stories in a really fun new way. I don’t see how a LEGO movie can hope to succeed, really, since it won’t be interactive and, I assume, won’t have any licensed characters in it.
I could see, perhaps, a series of short LEGO films — maybe ten minutes long each — based on their different themes, because a short LEGO Pirates or Agents film could be really fun. But I don’t see a feature-length film working.